Communications and Events
image credit: Tim West / DeepMind / UNSPLASH
In Year 3 the Scottish AI Alliance continued its communications activity which puts people at the heart of everything we do.
In the first half of the year the SAIA podcast, Turing’s Triple Helix, continued to grow its organic audience and there are plans to relaunch the podcast early in Year 4 to coincide with increased staffing resource.
The SAIA newsletter remains a valuable resource in our communication toolkit and subscribers have grown 150% since last year.
Scottish AI Events continued throughout Year 3 with events online, in Scotland and in London which reached over 250 people.
As the landscape of social media changes, so to do our priorities. Our social channels are growing, with a particular focus on X and LinkedIn, with plans to expand to new channels in the coming year.
While our reach is still healthy on X, the platform itself is going through a period of turmoil which is affecting its usefulness. Alternative platforms will be researched and tested throughout 2024. The Turing's Triple Helix podcast is still being listened to despite a brief lull in activity - this will also be revamped in 2024.
LinkedIn continues to be our primary channel for interaction with our audience. Our newsletter has grown significantly over the last 12 months and our open and click through rates are consistently well above industry average.